The Finest Fishing Experience
Introducing an angler's dream come true - fishing lures meticulously crafted on the scenic East coast of New Zealand.
These exceptional lures are the result of years of development, innovation and testing focused on enticing big pelagic fish up and into your gear.
Every aspect of these lures has been carefully tested to ensure unmatched performance in the most demanding fishing conditions.
These lures are built to withstand the rugged challenges of the popular inshore and offshore fisheries of New Zealand.
Our lures have been created with one goal in mind: to maximize your chances of landing that ultimate catch.
With a keen eye for detail, the creators behind these lures have mastered the art of crafting lifelike designs and natural swimming actions that drive fish into a frenzy. From vibrant color patterns to realistic textures and movement, these lures possess an irresistible charm that fish simply can't resist.
Experience the thrill of the chase and the satisfaction of a successful catch with these hand crafted fishing lures. Made in New Zealand, tested to perfection of the coast of Mangawhai, and engineered for success, they are the ultimate advantage for any angler seeking adventure on the water.
Hard Bodied Lures
Tony Davies
On board "Flynn & Tonic" with "Gibsys Tours & More"
Lure: Small Slant Lime 9" Lumo
Fish: MahiMahi
Date: Summer 2020/2021
Location: Poor Knights, Northland, NZ
Pete Rowlands
Lure: M Slant 9" Violet Knight
Fish: Striped Marlin
Date: Summer 2023/2024
Location: Poor Knights, Northland, NZ
The Science of Lure Choice
Choosing the right lure depends on a few variables like; Weather conditions, water colour and water depth. Here are some tips to get you started.
These tips apply more to inshore stickbaits but can also be applied to game fishing lure selections.
Bright colours like red, orange and yellow are better used in shallow waters. The deeper they go, the harder they are for fish to see.
When fishing in medium depth green and blue colours will be more visible and alluring for fish than bright colours.
For any deep sea fishing use dark lures like purple or black. At depths where light is barley visible colour doesn't show. The motion and vibrations of the lure are most attractive quality for them.
Reflective, glittery and metalic lures are best used on bright and sunny days.
On cloudy or overcast days steer towards solid or dark colours.
Understanding the relationship between lure design and fish behavior is vital for angling success. It's an art that combines scientific research, field experience, and an angler's intuition. By knowing these factors you can narrow down the most effective lure choices, stacking the odds in your favor.
